/* ══════════════════════════════════════════════════
   STS Initiative v2 — "The Plain Brief"
   Editorial civic design. Human-made. Type-first.
   Near-black · Warm cream · Rust red
   ══════════════════════════════════════════════════ */

/* ── TOKENS ─────────────────────────────────────── */
:root {
  --green-deep:    #0E0D0B;
  --green-mid:     #1E1D1A;
  --green-light:   #4A4742;
  --parchment:     #F5F0E8;
  --parchment-mid: #EDE8DC;
  --parchment-dk:  #DDD6C8;
  --amber:         #C94A2B;
  --amber-light:   #E8623E;
  --rust:          #C94A2B;
  --ink:           #0E0D0B;
  --ink-soft:      #1E1D1A;
  --ink-muted:     rgba(14, 13, 11, 0.52);
  --ink-faint:     rgba(14, 13, 11, 0.12);
  --white:         #FFFDF8;

  --serif:  'Playfair Display', Georgia, 'Times New Roman', serif;
  --body:   'Lora', Georgia, serif;
  --sans:   'DM Sans', system-ui, -apple-system, sans-serif;
  --mono:   'Space Mono', 'Courier New', monospace;

  --max: 1280px;
  --gut: clamp(1.5rem, 5vw, 3.5rem);
  --sy:  clamp(4rem, 8vh, 7.5rem);

  --line: 1px solid rgba(14, 13, 11, 0.14);
  --line-strong: 2px solid rgba(14, 13, 11, 0.3);
  --amber-line: 3px solid var(--amber);
  --r: 3px;
}

/* ── RESET ───────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  font-family: var(--body);
  font-size: 18px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--parchment);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a   { color: inherit; text-decoration: none; }
em  { font-style: italic; }
strong { font-weight: 700; }
cite { font-style: normal; }
button { font: inherit; cursor: pointer; border: none; background: none; }
table { border-collapse: collapse; }

/* ── LAYOUT ──────────────────────────────────────── */
.container {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
}

/* ── BUTTONS ─────────────────────────────────────── */
.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.95rem;
  padding: 0.88rem 1.65rem;
  background: var(--green-deep);
  color: var(--white);
  border: 2px solid var(--green-deep);
  border-radius: var(--r);
  transition: background 0.22s ease, color 0.22s ease, transform 0.18s ease;
  cursor: pointer;
  letter-spacing: 0.01em;
}
.btn-primary:hover {
  background: var(--amber);
  border-color: var(--amber);
  transform: translateY(-2px);
}
.btn-primary svg { transition: transform 0.2s ease; }
.btn-primary:hover svg { transform: translateX(4px); }

.btn-ghost {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-family: var(--sans);
  font-weight: 500;
  font-size: 0.95rem;
  padding: 0.86rem 1.6rem;
  background: transparent;
  color: var(--green-deep);
  border: 2px solid var(--green-deep);
  border-radius: var(--r);
  transition: all 0.2s ease;
  cursor: pointer;
}
.btn-ghost:hover {
  background: var(--green-deep);
  color: var(--white);
}
.btn-large { font-size: 1.05rem; padding: 1.05rem 2rem; }
.btn-block  { width: 100%; justify-content: center; }

/* ── TYPE UTILITIES ──────────────────────────────── */
.section-kicker {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 1rem;
  display: block;
}
.section-kicker--light { color: rgba(241, 233, 211, 0.65); }
.section-kicker--amber { color: var(--amber-light); }

.section-title {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(2.1rem, 4.5vw, 3.8rem);
  line-height: 1.05;
  letter-spacing: -0.015em;
  color: var(--ink);
}
.section-title em {
  font-style: italic;
  font-weight: 400;
  color: var(--green-mid);
}
.section-title--light { color: var(--white); }
.section-title--light em { color: rgba(241, 233, 211, 0.75); }

/* Chalk underline */
.undermark {
  position: relative;
  display: inline-block;
}
.undermark::after {
  content: '';
  position: absolute;
  left: 0; right: 0;
  bottom: 0.04em;
  height: 0.12em;
  background: var(--amber);
  transform-origin: left;
  animation: chalkin 1.3s cubic-bezier(0.16, 1, 0.3, 1) 0.6s both;
}
@keyframes chalkin {
  from { transform: scaleX(0); opacity: 0; }
  to   { transform: scaleX(1); opacity: 1; }
}

/* Drop cap */
.drop-cap::first-letter {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 4.5em;
  line-height: 0.72;
  float: left;
  margin-right: 0.1em;
  margin-top: 0.06em;
  color: var(--green-deep);
}

/* Rotated section labels */
.rotated-label {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--amber);
  writing-mode: vertical-rl;
  text-orientation: mixed;
  transform: rotate(180deg);
  white-space: nowrap;
}
.rotated-label--light { color: rgba(241, 233, 211, 0.45); }
.rotated-label--ghost { color: rgba(255,255,255,0.2); }
.rotated-label--amber { color: var(--amber); }
.rotated-label__line {
  width: 1px;
  flex: 1;
  background: rgba(14, 26, 19, 0.15);
  min-height: 40px;
  margin-top: 0.75rem;
}
.rotated-label__line--light { background: rgba(241, 233, 211, 0.2); }
.rotated-label__line--ghost  { background: rgba(255, 255, 255, 0.12); }
.rotated-label__line--amber  { background: rgba(196, 138, 24, 0.3); }

/* ── NAV ─────────────────────────────────────────── */
.nav {
  position: sticky;
  top: 0;
  z-index: 200;
  background: var(--green-deep);
  border-bottom: var(--amber-line);
}
.nav__wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0.9rem var(--gut);
  display: grid;
  grid-template-columns: auto 1fr auto auto;
  align-items: center;
  gap: 2rem;
}
.nav__brand {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  transition: opacity 0.2s;
}
.nav__brand:hover { opacity: 0.75; }
.nav__brand-mark {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.55rem;
  color: var(--parchment);
  letter-spacing: -0.02em;
  line-height: 1;
}
.nav__brand-name {
  font-family: var(--mono);
  font-size: 0.56rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(241, 233, 211, 0.5);
  line-height: 1.4;
  border-left: 1px solid rgba(241, 233, 211, 0.2);
  padding-left: 0.75rem;
}
.nav__links {
  display: flex;
  justify-content: center;
  gap: 1.75rem;
  font-family: var(--sans);
  font-size: 0.84rem;
}
.nav__links a {
  color: rgba(241, 233, 211, 0.72);
  padding: 4px 0;
  position: relative;
  transition: color 0.2s;
}
.nav__links a::after {
  content: '';
  position: absolute;
  left: 0; bottom: -1px;
  width: 0; height: 2px;
  background: var(--amber);
  transition: width 0.28s ease;
}
.nav__links a:hover,
.nav__links a.active { color: var(--parchment); }
.nav__links a:hover::after,
.nav__links a.active::after { width: 100%; }

.nav__cta {
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 0.6rem 1.1rem;
  border: 1.5px solid var(--amber);
  border-radius: var(--r);
  color: var(--amber);
  background: transparent;
  transition: all 0.22s;
  cursor: pointer;
  white-space: nowrap;
}
.nav__cta:hover {
  background: var(--amber);
  color: var(--ink);
}

.nav__hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  padding: 6px;
}
.nav__hamburger span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--parchment);
  transition: all 0.25s;
}

/* ── MOBILE DRAWER ───────────────────────────────── */
.drawer {
  position: fixed;
  inset: 0;
  z-index: 400;
  pointer-events: none;
}
.drawer.open { pointer-events: auto; }
.drawer__scrim {
  position: absolute;
  inset: 0;
  background: rgba(14, 26, 19, 0.65);
  opacity: 0;
  transition: opacity 0.35s;
}
.drawer.open .drawer__scrim { opacity: 1; }
.drawer__panel {
  position: absolute;
  top: 0; right: 0;
  width: min(300px, 80vw);
  height: 100%;
  background: var(--parchment);
  padding: 2rem 1.75rem;
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
  transform: translateX(100%);
  transition: transform 0.35s cubic-bezier(0.16, 1, 0.3, 1);
}
.drawer.open .drawer__panel { transform: translateX(0); }
.drawer__close {
  align-self: flex-end;
  font-size: 1.6rem;
  color: var(--ink-muted);
  line-height: 1;
  padding: 0.25rem;
}
.drawer__nav {
  display: flex;
  flex-direction: column;
  gap: 0;
  border-top: var(--line-strong);
}
.drawer__nav a {
  font-family: var(--serif);
  font-size: 1.3rem;
  color: var(--ink);
  padding: 0.9rem 0;
  border-bottom: var(--line);
  transition: color 0.2s;
}
.drawer__nav a:hover { color: var(--amber); }

/* ── HERO ────────────────────────────────────────── */
.hero {
  background: var(--parchment);
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  position: relative;
  overflow: hidden;
}

/* Big ghost text watermark */
.hero::before {
  content: '82%';
  position: absolute;
  bottom: 8%;
  left: -2%;
  font-family: var(--serif);
  font-size: clamp(12rem, 22vw, 22rem);
  font-weight: 900;
  color: transparent;
  -webkit-text-stroke: 1px rgba(201, 74, 43, 0.14);
  line-height: 1;
  pointer-events: none;
  user-select: none;
}

.hero__inner {
  flex: 1;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  max-width: var(--max);
  margin: 0 auto;
  width: 100%;
  padding: 4rem var(--gut) 3rem;
  gap: 3.5rem;
  align-items: center;
  position: relative;
  z-index: 1;
}

.hero__kicker {
  font-family: var(--mono);
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 1.75rem;
  display: flex;
  align-items: center;
  gap: 0.8rem;
}
.hero__kicker::before {
  content: '';
  display: inline-block;
  width: 30px;
  height: 2px;
  background: var(--amber);
}

.hero__headline {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(3rem, 6.5vw, 6.2rem);
  line-height: 0.95;
  letter-spacing: -0.025em;
  color: var(--ink);
  margin-bottom: 2rem;
}
.hero__headline em {
  font-style: italic;
  font-weight: 400;
  color: rgba(14, 13, 11, 0.45);
}

.hero__sub {
  font-family: var(--sans);
  font-size: 1.08rem;
  line-height: 1.65;
  color: rgba(14, 13, 11, 0.65);
  max-width: 36rem;
  margin-bottom: 2.25rem;
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  margin-bottom: 1.1rem;
}
.hero__actions .btn-primary { background: var(--amber); border-color: var(--amber); color: var(--ink); }
.hero__actions .btn-primary:hover { background: var(--parchment); border-color: var(--parchment); }
.hero__actions .btn-ghost { color: var(--ink); border-color: rgba(14, 13, 11, 0.3); }
.hero__actions .btn-ghost:hover { background: rgba(14, 13, 11, 0.06); color: var(--ink); }

.hero__small {
  font-family: var(--mono);
  font-size: 0.63rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(14, 13, 11, 0.4);
}

/* Photo stack */
.hero__photos {
  position: relative;
  height: 540px;
}
.hero__photo-a {
  position: absolute;
  top: 0; right: 0;
  width: 72%;
  box-shadow: -6px 10px 40px rgba(0,0,0,0.18);
  border-bottom: 4px solid var(--amber);
}
.hero__photo-a img {
  width: 100%;
  height: 420px;
  object-fit: cover;
  object-position: center 20%;
  filter: contrast(1.02) saturate(0.9);
}
.hero__photo-b {
  position: absolute;
  bottom: 0; left: 0;
  width: 52%;
  box-shadow: 6px -6px 30px rgba(0,0,0,0.15);
  border-top: 4px solid var(--amber);
}
.hero__photo-b img {
  width: 100%;
  height: 240px;
  object-fit: cover;
  object-position: center 30%;
  filter: contrast(1.02) saturate(0.9);
}
.hero__photo-tag {
  background: var(--green-deep);
  color: var(--parchment);
  font-family: var(--mono);
  font-size: 0.58rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.45rem 0.75rem;
}

/* Stat bubble */
.hero__bubble {
  position: absolute;
  bottom: 26%;
  right: 68%;
  background: var(--amber);
  color: var(--ink);
  width: 120px;
  text-align: center;
  padding: 1rem 0.75rem;
  box-shadow: 4px 4px 0 rgba(0,0,0,0.3);
  z-index: 2;
}
.hero__bubble-num {
  font-family: var(--serif);
  font-weight: 900;
  font-size: 2.6rem;
  line-height: 1;
  display: block;
}
.hero__bubble-pct {
  font-family: var(--serif);
  font-weight: 900;
  font-size: 1.4rem;
  display: block;
  margin-top: -0.3rem;
}
.hero__bubble p {
  font-family: var(--sans);
  font-size: 0.62rem;
  line-height: 1.3;
  margin-top: 0.4rem;
  font-weight: 600;
}

/* Stats strip */
.hero__stats-strip {
  background: var(--amber);
  padding: 1rem var(--gut);
  display: flex;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
  position: relative;
  z-index: 1;
  overflow: hidden;
}
.stat-pill {
  display: flex;
  align-items: baseline;
  gap: 0.6rem;
  white-space: nowrap;
}
.stat-pill__num {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.15rem;
  color: var(--ink);
}
.stat-pill__text {
  font-family: var(--sans);
  font-size: 0.76rem;
  color: rgba(14, 26, 19, 0.8);
}
.stat-pill__sep {
  color: rgba(14, 26, 19, 0.4);
  font-size: 0.7rem;
}

/* ── PROBLEM ─────────────────────────────────────── */
.problem {
  background: var(--parchment);
  padding: var(--sy) 0;
}
.problem__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 2rem;
}
.problem__label-col {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 0.5rem;
}
.problem__head { margin-bottom: 3rem; }
.problem__body {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 3.5rem;
  align-items: start;
  margin-bottom: 4rem;
}
.problem__text {
  font-size: 1.05rem;
  line-height: 1.7;
  color: var(--ink-soft);
}
.problem__text .drop-cap { margin-bottom: 1.25rem; color: var(--ink); font-size: 1.05rem; }
.problem__text p + p { margin-top: 1.1rem; }

.problem__callout {
  margin-top: 1.75rem !important;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.35rem;
  line-height: 1.35;
  color: var(--green-deep);
  border-left: 4px solid var(--amber);
  padding-left: 1.25rem;
}

.problem__photo {
  position: sticky;
  top: 6rem;
}
.problem__photo img {
  width: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  filter: contrast(1.04) saturate(0.85);
  border-bottom: 4px solid var(--green-deep);
}
.problem__photo figcaption {
  font-family: var(--mono);
  font-size: 0.63rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-top: 0.65rem;
  line-height: 1.4;
}

/* Three stats */
.problem__three-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: var(--line-strong);
  padding-top: 2.5rem;
  gap: 0;
}
.tri-stat { padding-right: 2.5rem; }
.tri-stat:not(:first-child) {
  padding-left: 2.5rem;
  border-left: 1px solid rgba(14,26,19,0.18);
}
.tri-stat__num {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(2.5rem, 4vw, 3.8rem);
  line-height: 1;
  color: var(--green-deep);
  letter-spacing: -0.02em;
  margin-bottom: 0.9rem;
}
.tri-stat__num em {
  font-size: 0.55em;
  font-style: italic;
  color: var(--amber);
  margin-left: 0.05em;
}
.tri-stat p {
  font-family: var(--sans);
  font-size: 0.93rem;
  color: var(--ink-soft);
  line-height: 1.5;
  margin-bottom: 0.65rem;
}
.tri-stat cite {
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

/* ── FRAMEWORK ───────────────────────────────────── */
.framework {
  background: var(--green-deep);
  padding: var(--sy) 0;
}
.framework__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
}
.framework__header {
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 2rem;
  margin-bottom: 4rem;
}
.framework__label-col {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 0.5rem;
}
.framework__sub {
  font-family: var(--sans);
  font-size: 1.05rem;
  color: rgba(241, 233, 211, 0.65);
  max-width: 38rem;
  margin-top: 1.1rem;
  line-height: 1.6;
}

/* Steps */
.fw-steps { list-style: none; display: flex; flex-direction: column; gap: 0; }
.fw-step {
  display: grid;
  grid-template-columns: 80px 1fr 220px;
  gap: 2.5rem;
  padding: 2.5rem 0;
  border-top: 1px solid rgba(241, 233, 211, 0.12);
  align-items: start;
  position: relative;
  transition: background 0.25s;
}
.fw-step:last-child { border-bottom: 1px solid rgba(241, 233, 211, 0.12); }
.fw-step:hover { background: rgba(255,255,255,0.03); margin: 0 -1.5rem; padding-left: 1.5rem; padding-right: 1.5rem; }

.fw-step__num {
  font-family: var(--serif);
  font-weight: 900;
  font-size: 4rem;
  line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1.5px rgba(196, 138, 24, 0.45);
  letter-spacing: -0.03em;
  user-select: none;
  flex-shrink: 0;
}
.fw-step__q {
  font-family: var(--body);
  font-style: italic;
  font-size: 0.88rem;
  color: rgba(241, 233, 211, 0.5);
  margin-bottom: 0.45rem;
}
.fw-step__title {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.35rem;
  line-height: 1.2;
  color: var(--parchment);
  margin-bottom: 0.75rem;
  letter-spacing: -0.01em;
}
.fw-step__desc {
  font-family: var(--sans);
  font-size: 0.93rem;
  line-height: 1.6;
  color: rgba(241, 233, 211, 0.6);
  margin-bottom: 0.9rem;
}
.fw-step__cta {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--amber);
  border: 1px solid rgba(196, 138, 24, 0.4);
  padding: 0.5rem 1rem;
  border-radius: var(--r);
  transition: all 0.2s;
  background: none;
  cursor: pointer;
  display: inline-block;
}
.fw-step__cta:hover { background: var(--amber); color: var(--ink); border-color: var(--amber); }

.fw-step__img { overflow: hidden; align-self: center; }
.fw-step__img img {
  width: 100%;
  height: 150px;
  object-fit: cover;
  filter: saturate(0.5) contrast(1.1);
  opacity: 0.65;
  transition: opacity 0.4s, filter 0.4s;
}
.fw-step:hover .fw-step__img img { opacity: 1; filter: saturate(0.85) contrast(1.05); }

/* ── APPROACH ────────────────────────────────────── */
.approach {
  position: relative;
  overflow: hidden;
  padding: var(--sy) 0;
  min-height: 75vh;
  display: flex;
  align-items: center;
}
.approach__bg {
  position: absolute;
  inset: 0;
}
.approach__bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.2) brightness(0.35);
}
.approach__overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, rgba(23,67,44,0.88) 0%, rgba(14,26,19,0.80) 100%);
}
.approach__inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 2rem;
}
.approach__label-col {
  display: flex;
  flex-direction: column;
  align-items: center;
}

.approach__big-quote {
  font-family: var(--serif);
  font-weight: 400;
  font-style: italic;
  font-size: clamp(1.9rem, 4vw, 3.5rem);
  line-height: 1.12;
  color: var(--white);
  letter-spacing: -0.015em;
  margin: 1.25rem 0 2.5rem;
  border-left: 5px solid var(--amber);
  padding-left: 1.75rem;
  max-width: 48rem;
}
.approach__big-quote em { color: var(--amber-light); }

.approach__cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
}
.approach__col {
  font-family: var(--sans);
  font-size: 1.02rem;
  color: rgba(241, 233, 211, 0.72);
  line-height: 1.7;
}
.approach__col p + p { margin-top: 1rem; }

.approach__pullquote {
  position: relative;
  padding: 2rem 1.75rem 1.75rem 2.5rem;
  border-left: 3px solid rgba(196, 138, 24, 0.5);
  background: rgba(255,255,255,0.05);
}
.pullquote-mark {
  position: absolute;
  top: -0.5rem;
  left: 0.6rem;
  font-family: var(--serif);
  font-size: 5rem;
  line-height: 1;
  color: var(--amber);
  opacity: 0.7;
  font-style: italic;
}
.approach__pullquote blockquote {
  font-family: var(--body);
  font-style: italic;
  font-size: 1.08rem;
  line-height: 1.5;
  color: rgba(241, 233, 211, 0.88);
  margin-bottom: 1rem;
}
.approach__pullquote figcaption {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(241, 233, 211, 0.42);
}

/* ── AUDIENCE ────────────────────────────────────── */
.audience {
  background: var(--parchment);
  padding: var(--sy) 0;
}
.audience__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 2rem;
}
.audience__label-col {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 0.5rem;
}
.audience__head { margin-bottom: 2.75rem; }
.audience__sub {
  font-family: var(--sans);
  font-size: 1.05rem;
  color: var(--ink-muted);
  max-width: 36rem;
  margin-top: 1rem;
  line-height: 1.6;
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-template-rows: auto auto;
  gap: 1.25rem;
}
.aud-tile {
  background: var(--ink);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform 0.3s ease;
}
.aud-tile:hover { transform: translateY(-6px); }
.aud-tile--tall { grid-row: span 1; }

.aud-tile__img { overflow: hidden; flex-shrink: 0; }
.aud-tile__img img {
  width: 100%;
  height: 200px;
  object-fit: cover;
  filter: saturate(0.75) contrast(1.05);
  transition: transform 0.45s ease, filter 0.4s;
}
.aud-tile:hover .aud-tile__img img {
  transform: scale(1.06);
  filter: saturate(1) contrast(1.02);
}

.aud-tile__body {
  padding: 1.25rem 1.1rem 1.5rem;
  flex: 1;
  display: flex;
  flex-direction: column;
  border-top: 3px solid var(--amber);
}
.aud-tile__roman {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.1rem;
  color: var(--amber);
  margin-bottom: 0.5rem;
  display: block;
}
.aud-tile h3 {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.15rem;
  color: var(--parchment);
  margin-bottom: 0.6rem;
  line-height: 1.2;
}
.aud-tile p {
  font-family: var(--sans);
  font-size: 0.86rem;
  color: rgba(241, 233, 211, 0.6);
  line-height: 1.55;
  flex: 1;
}

/* ── EVIDENCE ────────────────────────────────────── */
.evidence {
  background: var(--parchment-mid);
  padding: var(--sy) 0;
  border-top: var(--line-strong);
  border-bottom: var(--line-strong);
}
.evidence__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 2rem;
}
.evidence__label-col {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 0.5rem;
}
.evidence__head { margin-bottom: 3rem; }
.evidence__sub {
  font-family: var(--sans);
  font-size: 1rem;
  color: var(--ink-muted);
  max-width: 36rem;
  margin-top: 1rem;
}

.evidence-blocks {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
}
.evid-block {
  padding-right: 3rem;
  transition: background 0.25s;
}
.evid-block:not(:first-child) {
  padding-left: 3rem;
  border-left: 2px solid rgba(14, 26, 19, 0.12);
}
.evid-block:hover { background: rgba(14, 26, 19, 0.025); }

.evid-block__num {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(3.5rem, 6vw, 5.5rem);
  line-height: 1;
  color: var(--green-deep);
  letter-spacing: -0.03em;
  margin-bottom: 0.6rem;
}
.evid-block__num span {
  font-size: 0.38em;
  font-style: italic;
  color: var(--amber);
  margin-left: 0.08em;
  font-weight: 700;
}
.evid-block__rule {
  width: 40px;
  height: 3px;
  background: var(--amber);
  margin-bottom: 1.1rem;
}
.evid-block p {
  font-family: var(--sans);
  font-size: 0.95rem;
  color: var(--ink-soft);
  line-height: 1.6;
  margin-bottom: 0.85rem;
}
.evid-block p strong { color: var(--ink); }
.evid-block cite {
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

/* ── FOUNDER ─────────────────────────────────────── */
.founder {
  background: var(--white);
  padding: var(--sy) 0;
  border-top: 3px solid var(--green-deep);
}
.founder__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gut);
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 4.5rem;
  align-items: start;
}
.founder__portrait {
  position: sticky;
  top: 5rem;
}
.founder__portrait-wrap {
  overflow: hidden;
  border-bottom: 4px solid var(--amber);
}
.founder__portrait-wrap img {
  width: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  object-position: center top;
  filter: contrast(1.04) saturate(0.9);
  background: var(--parchment-mid);
  display: block;
}
.founder__caption {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 0.9rem 0 0;
  border-bottom: var(--line);
  padding-bottom: 0.85rem;
  gap: 1rem;
}
.founder__caption-name {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--ink);
}
.founder__caption-role {
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

.founder__copy {
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 1.5rem;
}
.founder__label-col {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 0.25rem;
}
.founder__title {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(2rem, 3.8vw, 3.2rem);
  line-height: 1.1;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin: 0.75rem 0 1.75rem;
}
.founder__title em { color: var(--green-mid); font-weight: 400; }
.founder__bio {
  font-family: var(--body);
  font-size: 1.05rem;
  color: var(--ink-soft);
  line-height: 1.72;
  margin-bottom: 2.25rem;
}

.cred-table { width: 100%; border-top: var(--line-strong); }
.cred-table tr { border-bottom: var(--line); }
.cred-table td { padding: 0.9rem 0; vertical-align: top; }
.cred-table__abbr {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.05rem;
  color: var(--amber);
  padding-right: 1.5rem;
  white-space: nowrap;
  width: 48px;
}
.cred-table__text {
  font-family: var(--sans);
  font-size: 0.97rem;
  color: var(--ink);
  line-height: 1.45;
}

/* ── CTA BLOCK ───────────────────────────────────── */
.cta-block {
  background: var(--ink);
  padding: clamp(5rem, 10vh, 9rem) var(--gut);
  text-align: center;
  position: relative;
  overflow: hidden;
}
/* Ghost pattern */
.cta-block::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    repeating-linear-gradient(
      -45deg,
      transparent,
      transparent 40px,
      rgba(196,138,24,0.04) 40px,
      rgba(196,138,24,0.04) 41px
    );
  pointer-events: none;
}
.cta-block__inner {
  position: relative;
  z-index: 1;
  max-width: 48rem;
  margin: 0 auto;
}
.cta-block__kicker {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 1.75rem;
  display: block;
}
.cta-block__headline {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(2rem, 4vw, 3.5rem);
  line-height: 1.08;
  letter-spacing: -0.015em;
  color: var(--white);
  margin-bottom: 1.25rem;
}
.cta-block__headline em { color: var(--amber-light); font-weight: 400; }
.cta-block__sub {
  font-family: var(--sans);
  font-size: 1.07rem;
  color: rgba(241, 233, 211, 0.6);
  max-width: 32rem;
  margin: 0 auto 2.5rem;
  line-height: 1.65;
}
.cta-block .btn-primary {
  background: var(--amber);
  border-color: var(--amber);
  color: var(--ink);
  font-size: 1.05rem;
  padding: 1.05rem 2.25rem;
}
.cta-block .btn-primary:hover {
  background: var(--parchment);
  border-color: var(--parchment);
}

/* ── FOOTER ──────────────────────────────────────── */
.footer {
  background: var(--green-deep);
  color: var(--parchment);
  padding: 4rem var(--gut) 0;
}
.footer__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.1fr 1.6fr;
  gap: 4rem;
  padding-bottom: 3rem;
  border-bottom: 1px solid rgba(241, 233, 211, 0.14);
}
.footer__mark {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 3.5rem;
  color: var(--parchment);
  letter-spacing: -0.02em;
  line-height: 1;
  display: block;
  margin-bottom: 1rem;
  border-bottom: 3px solid var(--amber);
  padding-bottom: 0.75rem;
  display: inline-block;
}
.footer__mission {
  font-family: var(--body);
  font-style: italic;
  font-size: 1rem;
  line-height: 1.6;
  color: rgba(241, 233, 211, 0.6);
  max-width: 24rem;
  margin-top: 1rem;
}
.footer__nav {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}
.footer__col-head {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(241, 233, 211, 0.38);
  margin-bottom: 1.1rem;
  display: block;
}
.footer__col a,
.footer__col p,
.footer__link-btn {
  display: block;
  font-family: var(--sans);
  font-size: 0.91rem;
  color: rgba(241, 233, 211, 0.72);
  padding: 0.3rem 0;
  line-height: 1.45;
  transition: color 0.2s;
  border: none;
  background: none;
  text-align: left;
  cursor: pointer;
  font-family: var(--sans);
}
.footer__col a:hover,
.footer__link-btn:hover { color: var(--amber-light); }

.footer__base {
  max-width: var(--max);
  margin: 0 auto;
  padding: 1.25rem 0;
}
.footer__base-inner {
  display: flex;
  justify-content: space-between;
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(241, 233, 211, 0.3);
}

/* ── DIAGNOSTIC MODAL ────────────────────────────── */
.diag-modal {
  position: fixed;
  inset: 0;
  z-index: 500;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 1.5rem;
}
.diag-modal[hidden] { display: none; }
.diag-modal__scrim {
  position: absolute;
  inset: 0;
  background: rgba(14, 26, 19, 0.72);
  cursor: pointer;
}
.diag-modal__box {
  position: relative;
  z-index: 1;
  background: var(--parchment);
  width: 100%;
  max-width: 640px;
  max-height: 88vh;
  overflow-y: auto;
  border-top: 4px solid var(--amber);
  box-shadow: 0 32px 80px rgba(14, 26, 19, 0.45), 0 4px 20px rgba(14, 26, 19, 0.2);
  display: flex;
  flex-direction: column;
}

.diag-header {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.75rem 2rem 1.25rem;
  border-bottom: 1px solid var(--parchment-dk);
}
.diag-header__title {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.45rem;
  color: var(--ink);
  line-height: 1.15;
}
.diag-header__meta {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-top: 0.35rem;
}
.diag-header__close {
  color: var(--ink-muted);
  padding: 0.25rem;
  transition: color 0.2s;
  flex-shrink: 0;
}
.diag-header__close:hover { color: var(--ink); }

.diag-progress {
  border-bottom: 1px solid var(--parchment-dk);
  padding: 1rem 2rem;
}
.diag-progress__track {
  background: var(--parchment-mid);
  height: 4px;
  border-radius: 999px;
  overflow: hidden;
  margin-bottom: 0.6rem;
}
.diag-progress__fill {
  height: 100%;
  background: var(--amber);
  border-radius: 999px;
  transition: width 0.4s cubic-bezier(0.16, 1, 0.3, 1);
  width: 0%;
}
.diag-progress__label {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

.diag-body { padding: 2rem; flex: 1; }
.diag-question { animation: slideIn 0.3s cubic-bezier(0.16, 1, 0.3, 1); }
@keyframes slideIn {
  from { opacity: 0; transform: translateX(20px); }
  to   { opacity: 1; transform: translateX(0); }
}
.diag-q-text {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.3rem;
  line-height: 1.35;
  color: var(--ink);
  margin-bottom: 1.5rem;
}
.diag-options { display: flex; flex-direction: column; gap: 0.5rem; }
.diag-option { position: relative; }
.diag-option input { position: absolute; opacity: 0; width: 0; height: 0; }
.diag-option label {
  display: flex;
  align-items: center;
  gap: 1rem;
  padding: 1rem 1.1rem;
  border: 1.5px solid var(--parchment-dk);
  background: var(--white);
  cursor: pointer;
  font-family: var(--sans);
  font-size: 0.96rem;
  color: var(--ink-soft);
  line-height: 1.4;
  transition: border-color 0.2s, background 0.2s;
}
.diag-option label::before {
  content: '';
  width: 18px;
  height: 18px;
  border-radius: 50%;
  border: 2px solid var(--parchment-dk);
  flex-shrink: 0;
  transition: all 0.2s;
}
.diag-option input:checked + label {
  border-color: var(--green-deep);
  background: rgba(23, 67, 44, 0.05);
  color: var(--ink);
}
.diag-option input:checked + label::before {
  border-color: var(--green-deep);
  background: var(--green-deep);
  box-shadow: inset 0 0 0 3.5px var(--white);
}
.diag-option label:hover { border-color: var(--parchment-dk); background: var(--parchment); }

.diag-controls {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1.25rem 2rem;
  border-top: 1px solid var(--parchment-dk);
  background: var(--parchment);
}

/* Results */
.diag-results { padding: 2rem; animation: slideIn 0.35s ease; }
.result-badge {
  background: var(--green-deep);
  color: var(--parchment);
  padding: 1.75rem 2rem;
  margin-bottom: 1.75rem;
  border-bottom: 4px solid var(--amber);
}
.result-badge__label {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(241, 233, 211, 0.55);
  margin-bottom: 0.4rem;
}
.result-badge__name {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.8rem;
  color: var(--parchment);
  margin-bottom: 0.75rem;
  line-height: 1.1;
}
.result-badge__desc {
  font-family: var(--sans);
  font-size: 0.95rem;
  color: rgba(241, 233, 211, 0.72);
  line-height: 1.6;
}
.result-section { margin-bottom: 1.5rem; }
.result-section h4 {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--ink-muted);
  padding-bottom: 0.5rem;
  border-bottom: 1px solid var(--parchment-dk);
  margin-bottom: 0.75rem;
}
.result-section ul { display: flex; flex-direction: column; gap: 0.45rem; }
.result-section li {
  display: flex;
  align-items: baseline;
  gap: 0.65rem;
  font-family: var(--sans);
  font-size: 0.94rem;
  color: var(--ink-soft);
  line-height: 1.5;
}
.result-section li::before {
  content: '→';
  color: var(--amber);
  flex-shrink: 0;
  font-size: 0.85rem;
}
.diag-results__actions {
  display: flex;
  gap: 0.75rem;
  padding: 1.25rem 2rem;
  border-top: 1px solid var(--parchment-dk);
  background: var(--parchment);
}

/* ── SCROLL REVEAL ───────────────────────────────── */
.will-reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.8s ease, transform 0.8s cubic-bezier(0.16, 1, 0.3, 1);
}
.will-reveal.revealed {
  opacity: 1;
  transform: none;
}

/* ── RESPONSIVE ──────────────────────────────────── */
@media (max-width: 1100px) {
  .fw-step { grid-template-columns: 60px 1fr 160px; gap: 2rem; }
  .fw-step__img img { height: 120px; }
}

@media (max-width: 1024px) {
  .nav__links { display: none; }
  .nav__wrap { grid-template-columns: 1fr auto auto; }
  .nav__hamburger { display: flex; }
  .hero__inner { grid-template-columns: 1fr; min-height: unset; padding-top: 3rem; }
  .hero__photos { height: 380px; }
  .hero__photo-a { width: 65%; }
  .hero__photo-a img { height: 280px; }
  .hero__photo-b { width: 48%; }
  .hero__photo-b img { height: 180px; }
  .problem__inner { grid-template-columns: 1fr; }
  .problem__label-col { display: none; }
  .problem__body { grid-template-columns: 1fr; gap: 2rem; }
  .problem__photo { position: static; }
  .problem__three-stats { grid-template-columns: 1fr; }
  .tri-stat:not(:first-child) { padding-left: 0; border-left: none; border-top: 1px solid rgba(14,26,19,0.12); padding-top: 1.75rem; margin-top: 0; }
  .tri-stat { padding-right: 0; padding-bottom: 1.75rem; }
  .framework__header { grid-template-columns: 1fr; }
  .framework__label-col { display: none; }
  .fw-step { grid-template-columns: 60px 1fr; }
  .fw-step__img { display: none; }
  .approach__inner { grid-template-columns: 1fr; }
  .approach__label-col { display: none; }
  .approach__cols { grid-template-columns: 1fr; gap: 2rem; }
  .audience__inner { grid-template-columns: 1fr; }
  .audience__label-col { display: none; }
  .audience-grid { grid-template-columns: repeat(2, 1fr); }
  .evidence__inner { grid-template-columns: 1fr; }
  .evidence__label-col { display: none; }
  .evidence-blocks { grid-template-columns: 1fr; }
  .evid-block:not(:first-child) { padding-left: 0; border-left: none; border-top: 2px solid rgba(14,26,19,0.1); padding-top: 2rem; margin-top: 0.5rem; }
  .evid-block { padding-right: 0; padding-bottom: 2rem; }
  .founder__inner { grid-template-columns: 1fr; }
  .founder__portrait { position: static; max-width: 320px; }
  .founder__copy { grid-template-columns: 1fr; }
  .founder__label-col { display: none; }
  .footer__inner { grid-template-columns: 1fr; gap: 2.5rem; }
  .footer__nav { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 640px) {
  body { font-size: 17px; }
  .nav__brand-name { display: none; }
  .nav__cta { display: none; }
  .hero__photos { height: 300px; }
  .hero__photo-a img { height: 220px; }
  .hero__photo-b img { height: 140px; }
  .hero__bubble { width: 90px; }
  .hero__bubble-num { font-size: 1.8rem; }
  .hero__stats-strip { gap: 1rem; }
  .stat-pill { flex-direction: column; gap: 0.1rem; }
  .stat-pill__sep { display: none; }
  .audience-grid { grid-template-columns: 1fr; }
  .footer__nav { grid-template-columns: 1fr; gap: 1.5rem; }
  .footer__base-inner { flex-direction: column; gap: 0.35rem; }
  .diag-modal { padding: 0; }
  .diag-modal__box { max-height: 100svh; border-radius: 0; }
  .diag-results__actions { flex-direction: column; }
  .diag-results__actions .btn-primary,
  .diag-results__actions .btn-ghost { width: 100%; justify-content: center; }
}

/* ── PRINT ───────────────────────────────────────── */
@media print {
  /* Hide the entire page — only the diagnostic result should print */
  body > *:not(.diag-modal) { display: none !important; }

  /* Flatten the modal into normal document flow */
  .diag-modal {
    display: block !important;
    position: static !important;
    padding: 0 !important;
    background: none !important;
    overflow: visible !important;
  }
  .diag-modal__box {
    box-shadow: none !important;
    max-height: none !important;
    overflow: visible !important;
    width: 100% !important;
    max-width: 100% !important;
    border: none !important;
    border-radius: 0 !important;
    padding: 2rem !important;
  }

  /* Hide modal chrome — only the result content prints */
  .diag-modal__scrim,
  .diag-header,
  .diag-progress,
  .diag-controls,
  .diag-results__actions { display: none !important; }

  /* Ensure the results panel is visible */
  .diag-results,
  .diag-results[hidden] { display: block !important; }
}

/* ── REDUCED MOTION ──────────────────────────────── */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}